CrEative PLaNninG
当我讲一个故事
ARC’TERYX
likeuu
likeuu CREATIVE PLANNING GUIDELINESlikeuu概念探索中心likeuu’s first concept exploration center, created by Viva la Youyi(VVYY) and Studio 10, opened on April 27, 2024 at Solana, Beijing. likeuu is a brand under Ubras that provides intimate apparel for teenagers in their growth and development period. VVYY planned creative guidelines and spatial narratives for its first offline store, which progressed layer by layer in a form rich in logic and reflection in the material space. The space design team Studio 10 accepted and cleverly applied material strategies and setting strategies to achieve a complete combination of brand spiritual values and functions of product display.
Credit to: Wallpaper* China友谊万岁创意策划，联合Studio 10设计的likeuu首家概念探索中心，于2024年4月27日在北京蓝色港湾商业广场步行街开幕。likeuu作为ubras旗下专为成长发育期青少年提供贴身衣物的品牌，友谊万岁为其首个线下店铺规划了创意导则和空间叙事，在物质空间中以富含逻辑与反思的形式，层层递进；空间设计团队Studio 10接纳并巧妙地通过应用材料策略和置景策略，实现了品牌精神价值与产品功能展示的完整结合。
文字来源：卷宗Wallpaper*
Image credit to: Wallpaper*China
Photograph: Yumeng Zhu (Coppa Studio)